Potomac Health Associates Retained by Rochester Regional Health to Help Capture Mental Health Contract with the VA


McLean, Virginia–Potomac Health Associates, Inc. (“PHA”) announced that it was retained by Rochester Regional Health (“RRH”) to help it capture a contract to provide acute mental health services to veterans in the Finger Lakes area of New York under a five-year contract with the Department of Veterans Affairs in Canandaigua, NY.

Under this initiative, the contractor is to provide immediate, short-term, adult inpatient psychiatric care for veterans when acute psychiatric hospitalization is required. Under a separate initiative, the Canandaigua VAMC is also seeking to enter into a contract for chronic mental health services throughout most of New York State. Similar kinds of contracts for mental health have not been undertaken by the VA in recent history and are being implemented here, in part, due to the Canandaigua VAMC’s status as one the VA’s Centers of Excellence for mental health. In August 2007, VA established the VISN 2 Center of Excellence (CoE) for Suicide Prevention at the Canandaigua VAMC.

PHA provided a broad range of technical support services including advising RRH about key requirements of the Federal Acquisition Regulations (“FAR”) and VA Acquisition Regulations (“VAAR”) and was responsible for developing selective enhancements to its technical proposal. Although VA indicated its intention to make multiple awards, PHA developed an innovative pricing strategy to encourage a single award to RRH. PHA will serve as a subcontractor to RRH, providing various technical support services, including ongoing contract compliance, and assistance with change orders and contract modifications.

About Rochester Regional Health

RRH is an integrated health services organization serving the people of Western New York, the Finger Lakes and beyond. The system includes 150 locations: five hospitals; more than 100 primary and specialty practices, rehabilitation centers and ambulatory campuses; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and ACM Medical Laboratory, a global leader in patient and clinical trials. Rochester Regional Health, the region’s second-largest employer, was named one of “America’s Best Employers” by Forbes in 2015. RRH combines the resources, skills and accomplishments of Rochester General Health System and Unity Health System in an integrated network of nationally recognized, community-focused services. The full care continuum includes:

• Five full service acute-care hospitals, including multiple dedicated inpatient psychiatric units at four separate locations throughout the region;
• Wide range of behavioral health and chemical dependency services;
• Comprehensive ambulatory services;
• Leading cardiac, orthopedic, neuroscience, oncology, surgery, women’s health and medicine programs;
• More than 80 primary and specialty medical practices; and
• Innovative senior care programs, facilities and independent housing.

About Potomac Health Associates, Inc.

PHA is a professional services firm that specializes in federal health care contracting and business development for commercial clients. Since its inception, the firm has helped its clients win in excess of $400 million in competitive awards from the VA alone, and an estimated $4.55 billion in competitive and non-competitive federal contract awards from federal agencies.


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