President, Potomac Health Associates, Inc.
M.B.A. Wharton Graduate School, University of Pennsylvania
B.A. Hobart College
Mr. Honiberg has a diverse background in the health care field that includes hospital operations, strategic planning, and policy research. Mr. Honiberg founded Potomac Health Associates following stints in the health care practices of several large policy and research firms, ICF, and Abt Associates. Since 1992, he has focused on the intersection between research, business development and healthcare contracting in federal market sectors in general, and within the Department of Defense and the Department of Veterans Affairs in particular. Mr. Honiberg has developed unique expertise in the federal procurement and acquisition process, specifically as it relates to health care contracting initiatives. He has been asked to present to clinical and contracting staff from various federal agencies and served as an expert witness in a shareholder rights suit involving a military health care contract. Since the firm’s inception, Mr. Honiberg’s clients have been awarded in excess of $4.0 billion in both competitive and non-competitive awards for health and insurance contracts from agencies of the federal government.
Vice President, Potomac Health Associates, Inc.
M.B.A. Health Care Management, Indiana Wesleyan University
B.S. Business Information Systems, Indiana Wesleyan University
B.S. Industrial Engineering Technology, Purdue University
J. Richard (Rich) Earnest comes to Potomac Health Associates with substantial experience contracting with the Department of Veterans Affairs. As a principal of Ambulatory Care Solutions (ACS), Mr. Earnest led the business development team that won nine contract awards with the Department of Veterans Affairs totaling over $75M in an eight-year period. Responsibilities on the business development team included the formulation of a federal business plan, competitive analysis, pipeline management, proposal content creation, “red-team” review and final production for submission. Following award, Mr. Earnest implemented outreach programs to educate Veterans about the services available at the CBOC in their community as well as increase enrollment. These outreach programs included creating relationships with Veteran Service Organizations and elected officials. Mr. Earnest was also responsible for FAR compliance as it related to subcontracting requirements for large and small businesses. Mr. Earnest is also credited with having created and implemented a comprehensive billing/invoicing system based on the business rules set forth for VA CBOC. Because of his efforts, ACS received positive evaluations for its billing processes and practices by the VA Office of the Inspector General.
Robert F. Coulam
Senior Associate, Potomac Health Associates, Inc.
Research Professor, Health Care Administration, Simmons College
J.D. Harvard Law School
Ph.D. Kennedy School of Government at Harvard University
B.A. Harvard University
Dr. Coulam has been an academic and researcher for 30 years with extensive experience devising and managing long-term research and evaluation projects on Medicare and Medicaid policy issues. He has been active in research efforts supporting recent federal initiatives to reform the Medicare program. Dr. Coulam’s work has been published in Health Services Research, Health Affairs, Health Care Financing Review and other health services research journals. Prior to his current position at Simmons, Dr. Coulam spent 16 years at Abt Associates, working as project director, principal investigator, and senior researcher specializing in the conception, management, and synthesis of large-scale research and technical assistance projects in areas of Medicare and Medicaid policy. At Simmons, his primary responsibilities in the program are to teach courses in health policy, health law and economics, and to enhance the program’s research and outside funding activities.